Broadsheet Clickbait – Steve Jobs

Broadsheet Clickbait

Oh dear. The Independent is so lost in chasing for clicks with tawdry headlines that it’s even contradicting itself in its body copy.

The reason for this is that The Indy got its lead and idea from Pando.com in a story entitled, “Newly unsealed documents show Steve Jobs’ brutal response after getting a Google employee fired“.

It’s not just the combination of the headline and story body that are staggeringly annoying, look at the wording of that copy:

Although the context is not unequivocal (the smiley was probably just because Jobs was happy he’d got his way rather than being happy he’d got someone fired)…

I kid you not: “the context is not unequivocal”; a clumsy, arse-covering bullshit construction if ever there was one.

If you’re interested in the bigger story – Pando has that in its coverage of ‘Techtopus‘ or what it calls: “The Techtopus: How Silicon Valley’s most celebrated CEOs conspired to drive down 100,000 tech engineers’ wages.”

Oh, if you do want cold and unequivocal context regarding the alleged cartel set up buy Apple, Google and other tech giants, try this response from Google’s VP for Human Resources, Shona Brown regarding the ‘in the hour termination’ of a Google recruiter who dared to contact an Apple employee by email.

She tells Google’s then Senior Staffing Strategist Arnnon Geshuri that the termination is an, “Appropriate response. Please make a public example of this termination within the group. Please also make it a very strong part of new hire training for the group. I want it clear that we have a zero-tolerance policy for violating our policies. This should (hopefully) prevent future occurrences.”

Anyway, sod the Eeeeeeeeveeeeeeil Jobs bullshit (none of the players in the Techtopus tale are pleasant), read the Techtopus stuff in full. Now that is an interesting read.

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