My industry is the video games industry – but I am absolutely certain that what follows (an attempt to flog things masked in heavy-handed irony) occurs in all sorts of other industries. This particular piece of flogging comes from that bastion of marketing dedication, The Guinness World Records.
Let me begin with a quote from the press release that accompanies this incredible image of lovely being used to flog the Guinness World Records 2012 Gamer’s Edition:
“Suggested Photo Caption: Iowa’s Elizabeth Bolinger, AKA Kitty McScratch, where she earned the title for ‘Most Prolific Dancing Game High Scorer’ with top scores in over 85 songs spanning across the Dance Central and Just Dance franchises. She’s featured in the Guinness World Records 2012 Gamer’s Edition out now. (Photo Credit Ryan Shude/Guinness World Records)”.
That is correct, it’s a suggested photo caption to be used in the event that you’re really, really incredibly lazy as well as brain dead enough to run an actual story about the kind of book that does indeed introduce to the world a record for…
“Most Prolific Dancing Game High Scorer”
Yes, if you ever need to be able to win a discussion of things that are not only not needed ever, by anyone, ever and which in fact take goodness, energy, honesty and hope out of the world, you can just say:
“Iowa’s Elizabeth Bolinger, AKA Kitty McScratch, who is ‘long-time fan of the Guinness World Records books’ and who ‘was first introduced to video games in the early 90’s by her father, who was immersed in the world of casual PC gaming.’
Don’t thank me. Thank Kitty McScratch and the Guinness World Records.